BERENIK; art-as-brand-brand-as-art
By Eryka Clayton
Veronika Brusa's meta concept communicates her visual universe through play of textile, print, texture, color and sculptural silhouettes that are all interpreted through her collections. She finds inspiration in unfamiliar surroundings, away from everyday routines and habitual patterns of behavior and freedom in life without restraint. The SS17 Berenik collection featured a digital cloudscape print by artist Jack Hardwicke that was summery, feminine and the colors were a perfect complement with the collection’s mainstay free-flowing silhouettes. Brusa uses high-quality technical performance textiles such as recyclable triacetates from Japan combined with natural fibers such as silk, cupro and viscose, so many of the minimal shapes take on a timeless and seasonal-less essence.... thus punctuating art-as-brand-brand-as-art.